Fractional CMO & Project Leader, Focused on Growth
Fractional CMO & Project Leader, Focused on Growth
A Fractional CMO is a part-time marketing leader — senior-level expertise but not a full-time executive. Ideal for small-medium size organizations not yet ready (or funded) for full time leadership, but are looking to scale.
What can a Fractional CMO do? Just about anything you would expect from a hired Marketing Leader. Here are some examples:
But Why Fractional? Why Not Hire a CMO?
That’s where I come in. I’m Amy Davidson, and I’ve spent more than 25 years helping companies—from SaaS to luxury brands; start-ups to large businesses—create smarter strategies, stronger campaigns, and better ways to connect with customers.
But I don’t just set the vision—I also get in the weeds as Project Manager, leading the execution of rebrands, campaigns, and marketing operations making sure programs work and drive measurable results.
If you’re looking for a marketing leader who can bring both big-picture strategy and day-to-day execution, without the cost of a full-time hire, you need a Fractional CMO - you need DMG and Amy Davidson.
Amy is a strategic marketing consultant who serves small to mid-sized organizations as a fractional/interim CMO and hands-on project leader. For 20 years she has run her own consultancy, helping B2B SaaS, financial services, luxury, retail, and cosmetics brands turn strategy into measurable results.
Amy creates practical go-to-market plans, builds modern lead-generation programs, and day-to-day workflows—so brand, product, sales, and data align to grow your customer pipeline and revenue.
She has held leadership roles at American Express, Party City, and Bumble and bumble (an Estée Lauder company), grounding her approach in customer insight and operational rigor. Whether you need interim C-suite coverage, a product/program launch, or a complex cross-functional initiative, Amy embeds quickly, clarifies priorities, and delivers results your team can sustain.
Call (917) 538-6627
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